Hari Krishna Group plans to open Kisna franchisees in each district

Hyderabad: Surat-based Hari Krishna Group has aggressive plans to expand the franchisee network of its diamond and Gold jewellery brand – Kisna across Andhra Pradesh and Telangana. It has launched its first franchise store in Telugu States at Sarath City Capital Mall, Hyderabad on Wednesday.

The store was inaugurated by film personality Raashii Khanna along with Hari Krishna Group Founder & Managing Director Ghanshyam Dholakia, and Kisna Diamond and Gold Jewellery Director Parag Shah.

Launched in 2005, Kisna has a robust retail footprint with more than 3,500 outlets across 400 cities in 29 States of the country.

Driving the evolving category landscape, the brand aims to further expand its offline presence by strengthening its associations with new and existing retailers. It has offered a wide range of high-quality and innovative jewellery at its franchise store.

On the occasion, Ghanshyam Dholakia said, "Hari Krishna Group has a state of the art, world class diamond manufacturing hub that supplies to flagship brand Kisna. Bringing the efforts and vision of the company to the forefront, Kisna has become the consumers' preferred jewellery brand of choice. We felt it was imperative to further accelerate growth and extend its reach across the country."

He further said, "It is a vision to further strengthen our partnership with existing retailers as well as create a strong footprint with new partners, enabling growth and prosperity for the entire industry. We aim to set up a franchise store at each and every district of AP and Telangana. By next year, we are anticipating to set up more than 25 stores in both Telugu States."

Parag Shah said, "We launched our first franchise store in Hyderabad as the city is a significant market for us. We intend to provide the best service and offerings to our esteemed customers. Our offline expansion plans through the adoption of the franchise model are in line with Kisna's business approach and long-term vision."

He added, "This store reflects the new brand philosophy and the design identity that we have crafted to represent the aspirations of modern Indian women. Moreover, with the wedding season upon us, the store offerings are curated to suit local tastes and preferences."

Raashii Khanna said, "I am happy to be associated with Kisna on the occasion of its first franchise store launch in the city. The collection of diamond rings is my personal favourite. The brand truly offers light weight and versatile designs in jewellery that can be worn every day."